The arrival of tiny feet in the home doesn’t have to mean the departure of your much loved bike and the freedom you’re used to. For more than 25 years Adams has engineered safe and innovative ways to include ALL the family members together in their cycling activities. Adams Trail-A-Bikes & Runner Bikes are the perfect way for young children to experience the fundamental basics of riding on two wheels, helping them gain the valuable first steps and confidence needed before they go on to ride on their own.

kansi, the folding bike brand designed in the UK by people who love to ride, for people who love to ride. At kansi we know what is important, we want bikes that ride well, fit into our lifestyles and reflect our personalities.

Airace offers a complete range of track and mini pumps and tools, incorporating innovative design and clever features to be clearly differentiated from the competition. Airace covers most price points and specialises in high specification products for the more discerning rider. Airace products are manufactured and produced by one of the world’s leading manufacturers of pumps and tools.

When Avid set out to design the best disc brakes in the world they knew that simple stopping power wasn’t going to be enough. The best brake would also have to work in perfect harmony with the rider’s hand, giving precise control, and be easier to install than other products on the market. Mission accomplished.

It is little wonder that Avid continues to be the weapon of choice for World Champions such as Sam Hill and Jose Hermida. Cartridge bearings, carbon fibre and patented adjustment systems ensure your safety and comfort are paramount, along with a high level of finesse and finishing. New for 2012 the Elixir range has been redeveloped to make bleeding easier and give even greater performance.

A functional yet highly stylish range of bike bags and baskets. Whether you want to carry your shopping, your laptop or even your dog, it’s all possible with Basil’s extensive collection. The current range expands on the popular pastel shades and vibrant patterns which define the range as well as adding more utility options.

Tough, comfortable and superbly finished, the Bloc range of eyewear is specifically designed for high adrenaline, high speed and highly testing conditions. Bloc offers the best possible protection and superb clarity with no distortion and virtually unbreakable frames. This attention to detail and the various lifestyle influences mean that the Bloc range of eyewear is one of the most comprehensive on offer to the consumer.

The Bluegrass range of Full Face and Dirt helmets offer great value for money, as well as innovative protection gear using d3o™ materials. After rigorous testing on the race scene Bluegrass is renowned for providing engineered solutions that perform in the most demanding conditions and delivering products that are “combat ready”. For more on the legend of Bluegrass visit www.bluegrasseagle.com. With sponsored riders Sam Blenkinsop, Rémy Absalon, Jérôme Clementz and now Shanaze Reade, Bluegrass will be a name to watch in 2012.

When you need a spare brake pad or need to replace your cables, Clarks have it covered with some of the best prices to match. From the most basic of workshop spares through to pre-lubed super slick shifting gear cable kits, Clarks definitely have a brake and gear product suitable for you.

CST tyres and tubes, from the world’s biggest manufacturer, offer the commuter and road cyclist a range of durable, everyday tyres and tubes at market leading retail prices, sure to appeal to a broad consumer base.

Cyclo Tools offer top quality products for the rider and a range of advanced workshop tools for the professional. Cyclo Tools were incorporated in the early part of the last century and have manufactured quality tools for almost 90 years. In 1999 the company was acquired by Weldtite products and since then they have invested heavily in the production of a new range of tools, offering the complete solution for bicycle workshop.

Manufactured in Norway, Hamax’s products are distributed to more than 50 countries on four continents. Maximum safety is the primary objective and concern when developing their bicycle accessories. All Hamax childseat products satisfy international safety requirements and when your little ones are safe, cycling becomes even more enjoyable!

Hollywood Racks started in 1973 when they began making trunk racks in the back of a bike shop in Hollywood, CA. As a retailer, they knew exactly what people needed then and what they still need now: good quality products that are easy to use. Today they still build Hollywood Racks the only way they know how; simple, strong and secure, and are proud to maintain the reputation for having the toughest racks in the business. Hollywood Racks are built using high strength steel, aircraft quality fasteners, and thick powder coatings to withstand the elements. Generous amounts of padding protect both bikes and cars, and all products are fully covered with a limited lifetime warranty. Hollywood Racks make the strongest, safest and easiest to use systems for taking your bikes wherever you go. Enjoy your ride!

Agent KaaBoom the grime-fighting “cleaning agent” is on a mission to clean the streets of dirty bikes. With a killer range of biodegradable cleaning products and degreasers, KaaBoom cleaners blast away dirt, mud, oil and road grime in a flash. The Dirt Busting Bag continues to be a best seller and is still great value.

LOOK is one of the world’s most innovative cycling companies with over 20 years experience of crafting the finest carbon fibre framesets. LOOK were the first to market with a carbon fibre frame and built the first carbon fibre frame to win the Tour de France in 1986. LOOK continues to build market-leading and race winning frames like the critically acclaimed 695. LOOK is also the inventor of the clipless pedal & defined the standard for cleat attachment for road cycling shoes and continues to lead the way with the new Keo Blade used by almost half the Pro Tour peloton. 2012 sees the first year of LOOK complete bikes, making the LOOK brand even more accessible.

With over 80 years experience in the security industry, Master Lock is the world’s largest lock manufacturer with production facilities in the USA, Mexico and China. The company’s strength lies in combining innovation with security and design to create reliable and distinctive security solutions.

Premier level association with the best athletes in the world, has made Maxim energy and nutrition products an essential part of any training programme, or sports event. A wide range of before, during and after exercise products help to maintain essential proteins, carbohydrates and vitamins, maximising performance and recovery. Great tasting and easy to use Maxim is also a favourite with leisure and commuter riders.

Pure Supremacy is the mantra that sets MET head and shoulders above other helmet manufacturers. The ability to design and test, all in house, in Italy is something totally unique and unrivalled. When it comes to protection MET prefer not to take any risks! Each MET helmet fills you with confidence whether you are on the road, about town or in the mountains. Italian design and production, 20 years of experience, 30 strict quality controls, and 3 years warranty. In a numbers-driven world, MET adds up! Now with Smart dial retention systems on all high performance helmets and LED lights on kids and youth as standard.

RockShox was born out of a belief that the mould was meant to be broken. We know one size does not fit all. We know even the longest rides are too short to worry about your equipment. RockShox patented designs push the limits to bring the utmost in performance, control and adjustability to every product in our line. From the new Motion Control DNA damping to the easiest to use thru-axle on the market, the Maxle, RockShox believe race-proven technologies shouldn’t just be for racers. Being on the leading edge of technology isn’t just their history, it’s their future. New for 2012 is the lightweight Keronite coating available on Boxxer and SID forks, more 29er options and updates to the rear shock line up.

Santini has graced winners both past and present, in prestigious races around the globe making Santini one of the most recognised cycle clothing brands in the world. Today the SMS logo is instantly recognisable on all UCI podium winners and official clothing of top Professional and National teams. Founded by Pietro Santini in 1965, all Santini Maglifico Sportivo (SMS) products are 100% handmade and designed in Bergamo, Italy. In-house controls ensure quality, service level and some of the most technically advanced cycling apparel in the world such as the exclusive H2 Zero range. Santini – On the shoulders of champions!

For over 70 years Schwalbe have dominated the two wheeled tyre industry in Europe. From the very early beginnings when the company founder saw an opportunity in the growing cycle market to the ultra modern production facility in Cologne, Germany, Schwalbe have always striven to design and manufacture the best performance tyres in the business. Their success is due in part to the amount of R&D they do both in lab tests and through athlete feedback. In recent seasons Schwalbe tyres have won some of the world’s biggest races and stages across disciplines as diverse as mountain biking to triathlon and stage racing to cyclo-cross.

Smart is one of the world’s biggest manufacturers of cycle lights and as such is synonymous with innovation, quality and reliability. When you purchase a Smart light you gain the peace of mind that comes with guaranteed performance. Smart products use only the highest quality LED’s and are extremely reliable and effective. Add to this stylish design and you have a winning formula. New for 2011, the award winning lights have greater stamina in a smaller package without compromising power.

Designed from the bottom up, literally! Sportourer is a brand full of fresh new ideas and innovations for saddle comfort, even using magnetic technology to create suspension within the saddle. The fresh ideas and approaches taken by Sportourer offer you a saddle dedicated to the way you ride.

There isn’t a company more dedicated to cycling than SRAM. You can see it in everything they do, from the crisp instant shift of their trigger shifters, or the way the chain glides smoothly and effortlessly across a cassette. Founded in 1987, their philosophy then and now is to simply make cycling better. It’s that simple. While their heritage is with providing mountain bikers with the best components on the market, in a few short years SRAM now dominates road racing with many pro tour teams riding on SRAM Red. There is now new colour options for SRAM Red and for Apex whilst for MTB X0 receives a silver chrome finish and the X0 DH looks to take the gravity market by storm.

Inspiration, innovation and analysis are three very important words that capture the spirit of Tacx. The whole range illustrates beyond doubt why they are the market leader. A rider can comprehensively achieve and train to their ultimate goal with the extensive facilities available with Tacx trainers. Train by heart rate or power, or even simulate a legendary climb from the great stage races of the world - the capabilities Tacx trainers bring to the home are simply endless. New for 2012 is the wireless Genius, which lets you train and race other cyclists around the world from the comfort of your own home while the Bushido and Vortex offer wireless ergo performance. New for 2012 is the Booster, which generates high power at low speeds.

Troy Lee Designs don’t follow trends, they create them and they have ideas, vision and passion. Troy Lee Designs have been in business for 25 years. Over that time they have not only been perfecting the quality of their products but with Troy’s dedication to avant-garde design they have also managed to make some of the most attractive and noticeable apparel on the market. The statement that Troy Lee Designs products are for “The World’s Fastest Racers” is not just a bit of marketing spin but quite simply a statement of fact. Go and watch any World Cup Downhill or 4X event and you’ll notice that more racers wear TLD helmets than any other. New for 2012 is the Shock Doctor range of knee, shin, elbow and back protection which gives riders light weight but effective saftey wear.

Deeply rooted in all things bike, the staff at Truvativ are as fanatical about their products as you are. This ensures that they continue to stay ahead of the cycling competition by counting every gram and ensuring that every product released from the factory will do what it is intended to without fail, from chainsets & bottom brackets, to handlebars & stems. Little wonder that Truvativ parts are seen so frequently adorning the latest and greatest bikes on the market.

The Vavert range incorporates simple and practical products that give riders a wide range of choice for good value cycling accessories. Whether you ride to beat the traffic on your daily commute, or enjoy taking relaxed rides through the park, Vavert accessories will ensure that you always ride in comfort and style.

Zipp is a company in constant pursuit of optimising the bicycle wheel for maximum speed. Every year Zipp’s commitment to deliver more speed, more performance and more wins for their riders keeps them at the cutting edge of design.

It is not by chance that Zipp is the only wheel company to own three aerodynamic rim shape patents. Their unique designs smooth airflow so there’s less drag – meaning faster times on the course and bigger wins. Not only are Zipp wheels fast, with the advent of Firecrest 404 and 808 in 2011, they are also easier to handle too. Firecrest rims offers stable, predictable handling at every wind angle, so in real-world conditions, they are markedly more stable than other rims of equal or even shallower depth.