Adams

The arrival of tiny feet in the home doesn't have to mean the departure of your much loved bike and the freedom you're used to. For more than a decade now Adams has engineered safe and innovative ways to include ALL the family members together in their cycling activities. Adams Trail-A-Bikes and Runner Bikes are the perfect way for young children to experience an understanding of balance on two wheels. Enabling them to gain the valuable first steps and confidence needed before they go on to ride on their own.

Airace

Airace - A range of track-pumps, mini-pumps and tools designed to meet the high standards of the more discerning cyclist. From the stable of one the world's largest manufacturers with a long-standing reputation for innovation, Airace products have a number of unique features, while elegant designs and superb build quality make the products really stand out.

Avid

When Avid set out to design the best disc brakes in the world, they knew that simple stopping power wasn't going to be enough. The best brake would also have to work in perfect harmony with the rider's hand, giving precise control, and be easier to install than other products on the market. Mission accomplished.

It is little wonder that Avid continues to be the weapon of choice for World Champions such as Steve Peat. Cartridge bearings, carbon fibre and patented adjustment systems ensure your safety and comfort are paramount, along with a level of finesse and finishing that simply makes the mouth drool! Now with the expansion of the Elixir brake series, everyone can get the chance to use the best hydraulic braking system around...

Basil

A functional yet stylish range of bike bags and baskets. Whether you want to carry your shopping, your laptop or even your dog, it's all possible with Basil's extensive collection. 2009 sees the continuation of the popular pastel shades and luxurious colours which now define the range.

Bloc

Tough, comfortable and superbly finished, the Bloc range of eyewear is specifically designed for high adrenaline, high speed and highly testing conditions. Bloc offers the best possible protection and superb clarity with no distortion and virtually unbreakable frames. This attention to detail and the various lifestyle influences mean that the Bloc range of eyewear is one of the most comprehensive on offer to the consumer.

bspoke

bspoke is a versatile clothing and accessory collection that performs within an urban environment and yet has a timeless style for day & work wear. Supported by Transport for London's 'Cycle to Work' programme the bspoke team has designed year round collections combining performance fabrics with innovative detailing. It is however the contemporary styling and silhouettes that makes bspoke clothing unique.

Clarks

When you need a spare brake pad or need to replace your cables, Clarks have it covered with some of the best prices to match. From the most basic of workshop spares through to pre-lubed super slick shifting gear cable kits, Clarks definitely have a brake and gear product suitable for you.

Crud

Since 1991 Crud have been designing and producing stylish and innovative mudguards for MTB and now 700c road bikes.

Hamax

Manufactured in Norway, Hamax's products are distributed to more than 50 countries on four continents. Maximum safety is the primary objective and concern when developing bicycle accessories. By focusing on safety and exciting designs, Hamax has become one of Europe's leading brand names. The aim is to develop all products with unique advantages. All Hamax products satisfy international safety requirements and when your little ones are safe, cycling becomes even more enjoyable!

Hollywood Racks

Since 1973 Hollywood Racks have been engineered to be simple, strong and secure. As a result Hollywood Racks and have gained the reputation of being the toughest racks on the market that happen to look great on any car too.

KaaBoom

Agent KaaBoom the grime-fighting "cleaning agent" is on a mission to clean the streets of dirty bikes. With a killer range of biodegradable cleaning products and degreasers, KaaBoom cleaners blast away dirt, mud, oil and road grime in a flash.

kansi

kansi is a folding bike dedicated and focused on the needs of the commuter cyclist.

We want to ride bikes.
We want to be healthy.
We are trying to make a difference.
We want to enjoy our world.
We use planes, trains & buses.
This is why our bikes fold.

Some of us are the same.
Some of us are different.

Each kansi has been designed to meet specific needs and is supplied with your mykansi box with decals and access to exclusive accessories to customize your kansi.

kansi - Welcome to the Fold.

Lambretta

Lambretta Bicicletta - Our intention is to deliver bicycles that faithfully reflect the timeless, classic appeal that the original range of Lambretta scooters gave the world. This Iconic status is recognised around the world and has helped make the bicycles not just instant collectors pieces, but true to their specific Lambretta model influence they are all capable machines fit for purpose and ready to ride.

Get Around Better - travel Lambretta!

LOOK

With over 20 years of carbon fibre expertise, LOOK are still at the cutting edge of bicycle frame and fork design. Having brought the first carbon fibre bicycle to the market and supplied the first carbon frame to win the Tour de France in 1986, LOOK's continual research & development and investment in new materials and technologies ensures LOOK remains at the head of the pack. Also for 2010 the originator of the clipless pedal leads the way with the innovative new Keo Blade and Keo Fit cleat alignment system.

Masterlock

With over 80 years experience in the security industry, Master Lock is the world's largest lock manufacturer with production facilities in the USA, Mexico and China. The company's strength lies in combining innovation with security and design to create reliable and distinctive security solutions.

Maxim

Premier level association with the best athletes in the world, has made Maxim energy and nutrition products an essential part of any training programme, or sports event. A wide range of before, during and after exercise products help to maintain essential proteins, carbohydrates and vitamins, maximising performance and recovery. Great tasting and easy to use Maxim is also a favourite with leisure and commuter riders.

MET

Pure Supremacy is the mantra that sets MET head and shoulders above other helmet manufacturers. The ability to design and test, all in house, in Italy is something totally unique and unrivalled. When it comes to protection MET prefer not to take any risks! Worn by multiple world champions across all the disciplines each MET helmet fills you with confidence whether you are on the road, about town or in the mountains. Italian design and production, 20 years of experience, 30 strict quality controls, and 3 years warranty. In a numbers-driven world, MET adds up!

Norco

For almost as long as Canadians have been riding bikes, Norco has been making them. For more than four decades Norco has been reinventing how Canadians look at bikes and how they ride them. In order to keep ahead of the pack, they draw on the knowledge of their factory team, staff riders, and design team to create bikes that you simply love to ride. Cycling is dynamic; pushing the traditional boundaries of the sport allows for continuous innovation and a superior bicycle product. At Norco, it is all about the ride.

Powerplay

Powerplay brings you performance oriented road and MTB components.

Push

From bells and bottle cages to saddles and stabilisers, the Push brand has a comprehensive range of quality parts & accessories.

RockShox

The Earth is Not Flat. RockShox produce the best suspension available, ridden by the worlds best riders. Whether your discipline is in cross country, downhill, 4X, freeride, all mountain, or even dirt jump, RockShox have the suspension platform for you. Offering market leading damping technologies such as Mission Control & Motion Control, 'on-the-fly' U Turn & 2-Step instant travel adjustment systems, not to mention numerous 'BlackBox' technologies developed directly from the race circuit, RockShox continue to lead the way in all things suspension!

Santini

A family business since 1965, Santini clothing has graced riders and race winners around the world. Still designed and handmade in Bergamo Italy, Santini's deep-rooted passion ensures that the style and quality of every Santini garment make it stand out from the crowd. Santini - On the Shoulders of Champions!

Schwalbe

For over 70 years Schwalbe have dominated the two wheeled tyre industry in Europe. From the very early beginnings when the company founder saw an opportunity in the growing cycle market to the ultra modern production facility in Cologne, Germany, Schwalbe have always striven to design and manufacture the best performance tyres in the business. Their success is due in part to the amount of R&D they do both in lab tests and through athlete feedback. In recent seasons Schwalbe tyres have won some of the world's biggest races and stages across disciplines as diverse as mountain biking to triathlon and stage racing to cyclo-cross.

Smart

Smart is one of the world's biggest manufacturers of cycle lights and as such is synonymous with innovation, quality and reliability.

Sportourer

Designed from the bottom up, literally! Sportourer is a brand full of fresh new ideas and innovations for saddle comfort. Even using magnetic technology to create suspension within the saddle, the fresh ideas and approaches taken by Sportourer offer you a saddle dedicated to the way you ride.

SRAM

There isn't a company more dedicated to cycling than SRAM. You can see it in everything they do, from the crisp instant shift of their trigger shifters, or the way the chain glides smoothly and effortlessly across a cassette. Founded in 1987 their philosophy then and now is to simply make cycling better. It's that simple. While their heritage is with providing mountain bikers with the best components on the market, in a few short years SRAM now dominates road racing as well with the top three riders in the Tour de France all riding on SRAM Red. If you're not part of the revolution yet, the chances are you soon will be.

TACX

Inspiration, innovation and analysis are three very important words that capture the spirit of Tacx. The 2010 range illustrates beyond doubt why they are the market leader. A rider can comprehensively achieve and train to their ultimate goal with the extensive facilities available with Tacx trainers. Train by heart rate or power, or even simulate a legendary climb from the great stage races of the world - the capabilities Tacx trainers bring to the home are simply endless.

Troy Lee Designs

They don't follow trends, they create them. They are Troy Lee Designs. For over twenty-five years Troy Lee's dedication to avant-garde design has produced some of the most attractive and noticeable apparel on the scene. But it's not just about making a fashion statement - The mantra that Troy Lee Design products are for 'The World's Fastest Racers' is not just a bit of marketing spin, but quite simply a statement of fact.

Truvativ

Deeply rooted in all things bike, the staff at Truvativ are as fanatical about their products as you are. This serves them well and ensures that they continue to stay ahead of the cycling community by counting every gram and ensuring that every product released from the factory will do what it is intended to without fail, from chainsets & bottom brackets, to handlebars & stems. Little wonder that Truvativ parts are seen so frequently adorning the latest and greatest bikes arriving in the market.

Twinny Load

With Twinny Load your bicycle is always there when you need it. Freedom and convenience.

Vavert

Vavert is the new range of design-led, stylish and excellent value for money accessories specifically focused on meeting the needs of the leisure and commuter cyclist.

A wide range of Vavert products are planned - and all are designed to help the leisure/commuter cyclist enhance their cycling experience. Whether it's comfort, aesthetics or performance that drives the consumer's choice, there's a Vavert product to meet the need. Be the first to see the saddle and grips ranges at the show.

VDO

VDO's passion for innovation and technology make their computers the market leaders. VDO were the first to produce cycle comuters which use state-of-the-art digital wireless transmission technology for both speed and cadence.

VK International

VK International has been manufacturing bicycle protection and transport solutions since 1982.