The Brands

Expo 2010 "moved up a gear"

For 3 days this month, the great and good of the Bike Trade flocked to St Albans to attend Fisher's Expo10. Held at the luxurious Sopwell House Hotel, this year's Expo showcased the whole spectrum of Fisher's brands in elegant surroundings.

This years Expo afforded Fisher customers and press the opportunity to view a number of exciting new brands and products for the first time. With record attendance and consistently positive feedback from all who attended, Expo confirmed its place as a must-attend event on the calendar. A few of the show highlights included:

kansi Folding Bikes - welcome2thefold

Expo saw the launch of new folding bike brand kansi. Specifically designed to open up the folding bike market to new consumers, kansi is an exciting addition to the Fisher stable of brands. Starting with three models in the range (with no model year), and with fantastic custom options and common spare parts supplied as standard, Kansi offers a fresh and innovative approach to folding bikes.

Product Manager Martin Hawyes said "We've had such a great response to Kansi, we couldn't have asked for better. The feedback on both the brand positioning and the product itself was excellent and we've taken loads of orders already."

Those customers who weren't able to attend the show can see what all the fuss was about at www.kansi.co.uk

Vavert Saddles and Grips

Another well received product launch at the show was the new range of Vavert accessories. With almost 40 saddles and grips available in a number of co-ordinating colourways, the range is targeted at the growing leisure commuter market.

Innovative packaging, interactive POS materials and competitive pricing mean this is an excellent in-store offering for those looking to maximise accessory sales this summer. Product Manager Rob Handoll said "Response has been fantastic - I've just increased my next order to cater for the demand from the show".

LOOK Mountain Bikes

For many dealers, this was the first opportunity to view the beautiful new LOOK mountain bike frames. The first UK appearance of the LOOK 996 wowed everyone who saw it. Launched in France last year, the hand made 996 full-sus has an incredible stiffness to weight ratio. Light, compliant and highly responsive, the frame will be available to LOOK road and MTB stockists in early April.

Great Feedback

Julie Dommett, Head of Marketing for Fisher Outdoor Leisure said "Thanks to all our customers who came along to Expo. We know how difficult it is to take time out of your business, but the fantastic feedback we've had so far on the products, the venue and atmosphere of the show shows that customers definitely found it worthwhile."

01/02/2010 - Time running out to register for Fisher Expo 2010

There is now less than a week to go before Fisher Outdoor Leisure opens its doors for Expo 2010.

Registrations for the event have been flying in via the website www.fisherexpo.co.uk since it launched in early January and there are now only five days to go to get your registration in!

The show promises to be as packed as ever with over 40 of the most talked about brands in cycling on display at Sopwell House Hotel in St Albans. Visitors will also benefit from a range of seminars designed to help their businesses stay ahead of the pack as well as being able to take a guided tour of the Fisher Outdoor warehouse and headquarters.

For those more energetic souls, Fisher is running its first ever charity ride on the Sunday morning before the show opens. Starting and finishing at the Expo venue, riders will get the chance to ride with major stars of the sport in aid of the Stephen Murray Family Fund. Steve Peat, Jamie Staff and members of the Endura and Dirt Racing teams are just some of the names taking part in the event. As an extra incentive, anyone raising £50 or over will receive a limited edition "Stay Strong" Santini jersey to take home with them.

Expo 2010 opens on Sunday 7th February and closes on Tuesday 9th February.

To find out more information and to register go to www.fisherexpo.co.uk.

25/01/2010 - World Champion joins Olympic Champion on the Expo 2010 Charity ride

Downhill World Champion Steve Peat joins Olympic Gold medalist Jamie Staff for the Fisher Expo Charity Ride on 7th February!

If you've ever dreamed of riding in the same field as the cycling greats, now is your chance!

Starting at 10am on Sunday 7th Feb, riders who sign up for the charity ride will leave the Expo 2010 venue, Sopwell House Hotel in St Albans, and take in around twenty miles of Hertfordshire countryside before returning in plenty of time to enjoy the grand show opening.

Entrants will get a chance to ride with members of the Fisher team as well as whole host of pro-riders, including Steve, Jamie and representatives from the Endura Racing team who this year are sponsored by SRAM and LOOK. All proceeds from the ride will go to the Stephen Murray Family Fund and every entrant who donates or raises £50 or more will receive an exclusive, limited edition Santini commemorative jersey!

Following on from breaking just about every record in the book in 2009 culminating in him being crowned World Champion for the first time in his illustrious career, Steve Peat joins an ever growing entry list for this exciting new event.

A long time supporter of the Stephen Murray Family fund, Steve is looking forward to taking part.

"I'm really pleased to be able to take part in the ride, meet all the other riders and raise some money for this great cause. I look forward to seeing you all out on the road on the 7th" he said.

KaaBoom!! will also be on hand to wash your bike down after the event and a photographer will be at the finishing line to record you crossing the line or snap you chatting with the stars.

To find out more information and to take part, go to www.fisherexpo.co.uk and then just bring your donation, a roadworthy bike and a helmet with you on the day.

Stay tuned to www.fisherexpo.co.uk for updates of the ride, the show and the stars taking part and remember to register for the show whilst you're there.

23/12/2009 - Fisher Outdoor Leisure are delighted to announce three exciting new brands that will make their debut at Expo 2010

Kansi

Kansi is a folding bike brand dedicated to and focused on the needs of the commuter cyclist, but it is destined to have wider appeal than other, more traditional, folding bike brands.

Kansi is a folding bike brand that will offer the highest standards of service and support. To this end Kansi will be sold by specialist bike retailers on a pick-up in store only distribution policy.

Kansi - Welcome2the fold

Vavert

Vavert is the new range of design-led, stylish and excellent value for money accessories specifically focused on meeting the needs of the leisure and commuter cyclist.

A wide range of Vavert products are planned - and all are designed to help the leisure/commuter cyclist enhance their cycling experience. Whether it's comfort, aesthetics or performance that drives the consumer's choice, there's a Vavert product to meet the need. Be the first to see the saddle and grips ranges at the show.

Airace

Airace - A range of track-pumps, mini-pumps and tools designed to meet the high standards of the more discerning cyclist. From the stable of one the world's largest manufacturers with a long-standing reputation for innovation, Airace products have a number of unique features, while elegant designs and superb build quality make the products really stand out.

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